Of course not, but there are some that believe that sex roles are social constructions as some Swedes are promoting.
Perhaps these are other adherents of this ridiculous notion should look into research done on human from advanced AND primitive cultures and nations by evolutionary psychologists. Surprise, surprise, men and women from Bushmen to Metrosexuals all share the same strategies for attracting and keeping mates. The only difference is the set of rules and regulations that different societies and cultures create to control behavior and solve or prevent problems that arise from mating behaviors.
There are many now involved in this kind of research. David Buss of the University of Texas, a graduate of the University of California at Berkeley in 1981 is the recipient of several awards including the American Psychological Association (APA) Distinguished Scientific Award for Early Career Contribution to Psychology in 1988 and APA G. Stanley Hall Lectureship in 1999.
The author of number of publications and books, including The Evolution of Desire , The Dangerous Passion, The Handbook of Evolutionary Psychology, and The Murderer Next Door, as well as Evolutionary Psychology: The New Science of the Mind and The Handbook of Evolutionary Psychology, and Sex, Power, Conflict: Evolutionary and Feminist Perspectives. With Cindy Meston he has coauthored Why Women Have Sex.The Discovery Channel offers a series of videos Science of Sex Appeal and Meston and Buss have published an original paper, "Why Humans Have Sex, listing 237 reasons, ranging from the mundane (e.g., "I wanted to experience physical pleasure") to the spiritual ("I wanted to get closer to God"), from altruistic (e.g., "I wanted the person to feel good about himself/herself") to vengeful (e.g., "I wanted to get back at my partner for having cheated on me").
Study 2 asked participants (N = 1,549) to evaluate the degree to which each of the 237 reasons had led them to have sexual intercourse. Factor analyses yielded four large factors and 13 subfactors, producing a hierarchical taxonomy. The Physical reasons subfactors included Stress Reduction, Pleasure, Physical Desirability, and Experience Seeking. The Goal Attainment subfactors included Resources, Social Status, Revenge, and Utilitarian. The Emotional subfactors included Love and Commitment and Expression. The three Insecurity subfac- tors included Self-Esteem Boost, Duty/Pressure, and Mate Guarding. Significant gender differences supported several previously advanced theories. Individual differences in expressed reasons for having sex were coherently linked with personality traits and with individual differences in sexual strategies. Discussion focused on the complexity of sexual motivation and directions for future research.
Granted, some of these would not be reasons a person from a primitive tribe would have sex. Better choices that are shared by humans all over the globe, differing between men and women:
Women prefer men who possess money and/or resources, power and high social status, while men tend to seek attractive, youthful women who will remain sexually faithful.
Obviously what passes for resources in men and attractiveness in women will differ from culture to culture, but the strategies to snag these mates is same everywhere and has been so for thousands of generations.
The brain is hardwired to encourage men and women to instinctively to make choices that will allow successful passage of genes to the next generation and in promoting successful relationships that allow support of offspring (children and grandchildren) to propel genetic material into the future.
A Google Search shows that the same kind of research is taking place in Sweden and that Buss's books are available there.
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